Today Online

Elluminate

Today we attended a conference put on by the group ACPET or edna?. It was presented by Michael Coghlan and we used a collaborative learning tool called Elluminate. Which is apparently out of Canada and Works the Same as Microsoft live meeting 2005 and Centra. I had a reasonable experience with slides and Voice over IP. It was a session on collaborative learning environment and how it is beneficial to students and teachers. It was good to bring in ideas and concepts to the environment and share it with people with similar interests. It was also fun doodling on the screen.

Phil

Warning for all companies about blogging

I read an interesting article in B&T magazine  about the power of blogging (unfortunately I can't link to the actual article because it requires a subscription to the paper magazine to access the online version).

Paraphrasing an article written by Rosemary Ryan in the 29th June edition, it says that companies cannot afford to ignore bloggers. They are a very large source of good and bad word of mouth and can be a significant risk to a companies credibility (and not just with geeky types). I know that I found out about the dodgy apple ipod battery through the blogosphere (albeit third hand).

This type of badmouthing companies can actually be quite detrimental to a company's image.  It is therefore important for all companies (big and small) to be aware of what is being said about them and monitor blogs as they do with more traditional media types. Being aware of what is being said via Technorati is an important step in combatting problems with bad publicity, with the added advantage that manufacturers can be aware of potential problems with their products and how this affects customer satisfaction. Hopefully companies will view this emerging medium positively as they can use it as an effective marketing tool to assist them in their marketing efforts.

Emily.

Here's one for all you blogging sceptics out there

the comments on this blog explain why we are doing this blogging thing and what is in it for us. Blogging is a tool that we can use to reach a market. Blogging is an interesting tool- it works in so many ways creating awareness and traffic. By the way I have found this blog quite interesting- it discusses issues surrounding marketing, in particular marketing copy and often brings up interesting points/ questions for discussion.