I read an interesting article in B&T magazine about the power of blogging (unfortunately I can't link to the actual article because it requires a subscription to the paper magazine to access the online version).
Paraphrasing an article written by Rosemary Ryan in the 29th June edition, it says that companies cannot afford to ignore bloggers. They are a very large source of good and bad word of mouth and can be a significant risk to a companies credibility (and not just with geeky types). I know that I found out about the dodgy apple ipod battery through the blogosphere (albeit third hand).
This type of badmouthing companies can actually be quite detrimental to a company's image. It is therefore important for all companies (big and small) to be aware of what is being said about them and monitor blogs as they do with more traditional media types. Being aware of what is being said via Technorati is an important step in combatting problems with bad publicity, with the added advantage that manufacturers can be aware of potential problems with their products and how this affects customer satisfaction. Hopefully companies will view this emerging medium positively as they can use it as an effective marketing tool to assist them in their marketing efforts.
Emily.
What's the dodgy iPod battery?
Posted by: Craig Greer | 31/08/2005 at 12:04 PM
There is a problem with the old ipods where the battery didn't last as long as they said that it would.
Posted by: Emily | 18/10/2005 at 01:46 PM