Community of Practice [Marketing]

Yesterday I participated in a very interesting community of practice at Archer College. The community was focussed on the task of stuffing 2880 envelopes with three pieces of paper. Just after my second papercut I 'noticed' the name on one of the letters, so I made a phone call.

That got me thinking - [DANGER: This might hurt your brain as much as it did mine]

I 'notice' a lot of communities of practice as I float around the Web2.0 universe. Sometimes I 'connect' with them and participate. What would happen if a smart marketer monitored the blogosphere for pain or interest points and chimed in (respectfully) with (helpful and relevant) suggestions for products and services?

Fang - Mike Seyfang - LearnDog

UPDATE: If my idea is an example of 'LongTail Marketing' check this:
http://mashable.com/2005/11/23/google-testing-click-to-call-ads/

This is really all about the long tail of advertising - the vast majority of small businesses don’t have a website, but they do have a phone. Adwords is of no use to these businesses, but click-to-call is perfect. Google will soon be in a position to profit from every single small business, opening up a whole new stream of revenue. Will that stock price ever stop rising?

Archer noticed at ODLAA 2005

Tina,
Check out:
http://incsub.org/blog/2005/odlaa-2005-conference
James Farmer links to archer college and its founder Mark Keough.
An excerpt should be worthy o archer college today.

Could Archer drink more software from the tap?

While listening to the 'Software on Tap' episode of Steve Gillmor's 'Attention Tech' podcast I got to thinking. What type of Software as a Service is already out there that we could / should be using. I wondered if my recent experience booking accommodation in Melbourne actually used an underlying service provided by Rearden Commerce.

In any case, with all the expense and hassle of getting (and keeping) IT systems running in-house, we would be foolish not to exploit all the good 'Software as Service' offerings we can.

Mike Seyfang - Fang - LearnDog

http://attentiontech.podshow.com/?p=8
One of the pioneers in that space is Rearden Commerce, a provider of service that hundreds of thousands of people already use to outsource administrative tasks such as booking flights or restaurants or ordering commodity items such as office supplies

Final 'Proof Of Concept' PodCast at LDR

Tina - I think this might be useful to Archer_College_Today.
I'm thinking a headline that says something like LearnDog PodCasts - from Radio to Remix.

Final 'Proof Of Concept' PodCast at LDR: "

If you want to hear what LearnDog has been up to with the first Proof of Concept podcast project you had betta be quick. From next week we will switch gears from 'LearnDog Radio' to 'LearnDog Remixed'. So get over there now and check out the last show of kids school music performances.

Keep your ears out for:

- The 'Learnings Cast' where Podcast Pete and I discuss our findings

- The first 'LearnDog Remixed' show

Mike Seyfang - Fang - LearnDog

"

(Via learndogpup.)